From the first chute gate to the final fireworks, the Jackson Hole Rodeo is one of the most iconic summer traditions in Wyoming. Whether you’re heading to the rodeo grounds for family night, date night, or just soaking in the western atmosphere, the right outfit makes the experience even better.

Big R is proud to offer the new Bethany Yellowtail x Carhartt collection—a limited-edition collaboration that blends Carhartt’s trusted durability with the artistry and identity of Northern Cheyenne and Crow designer Bethany Yellowtail (B.Yellowtail).